Keyword research

Learning how to do keyword research is a fundamemental        SEO task that involves identifying popular words and phrases people enter into  search engines. When you know what people search for, you can focus content around those topics. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.

Keyword research isn’t just about verifying how many searches a particular keyword has — it’s also about exploring the many varied ways that people use language to research an idea or topic. As such,reseaching popular keyword isn’t just a big part of search engine optimization, it’s also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site — traffic that is more likely to convert.